A new generation of golf entertainment destinations will arrive to the Australian golf landscape via the launch of Swing Factory.

Swing Factory offers a fresh and exciting approach to help inspire future generations to the game via off course golf, which is the largest global growth trend driving the next wave of participation.

“This has been a project that has been in development for over two years, and we are extremely excited with the opportunities in the Australian market” said David Stevenson, Chairman of Swing Factory.

We have an experienced management team supported by investment partners that share the vision for future business growth opportunities across Australia. We are looking to announce our first locations (in Sydney and Melbourne) imminently” added Stevenson.

Via our strategic partnership with Toptracer Range, Swing Factory will deliver an advanced entertainment driven experience through technology inspired golf formats that are inclusive, engaging and fun for everyone.

Swing Factory sites will offer a range of premium features across all their venues as standard.

These include:

  • A premium golf driving range experience with comfortable entertainment spaces for group and individual play.
  • World leading Toptracer Range technology installed in every driving range bay, delivering gamification, entertainment, and game improvement with every swing.
  • Architecturally designed premium mini-golf facility appealing to a broad range of users.
  • A high-quality food and beverage offering with spaces for events, corporate and kids parties.
  • Multi-sport indoor simulators which host some of the world’s leading golf courses in addition to several other sporting formats.
  • Golf coaching and retail products and services

“Swing Factory is forging partnerships with councils, golf operators and driving ranges across the country. With our background, expertise, and vision, we are excited to be bringing the Swing Factory experience to the Australian landscape” continued Stevenson.

The team at Swing Factory has more than 80 years of collective professional experience in owning, operating, and managing some of Australia’s leading public and privately owned facilities.

Swing Factory is actively pursuing locations both in metropolitan and regional areas.


Nick Cutler
Swing Factory
+61 414 539009

About Swing Factory

Swing Factory is an Australian, entertainment-based business formed to develop golf driving ranges into fully equipped golf entertainment businesses. The team behind Swing Factory is uniquely placed, and brings a wealth of golf industry knowledge and driving range expertise to the organisation in both the operational aspects of a driving range and the ground-up building and development of facilities.

Swing Factory are actively pursuing opportunities in the Australian golf market.

About Toptracer Range

Toptracer Range is the leading golf range technology globally, with over 700+ ranges and 15,000+ bays using the system.

For golfers, Toptracer Range is the ultimate practice tool, taking the guesswork out of range sessions by offering an engaging, data-driven experience that appeals to everyone.

For driving range operators, Toptracer Range is transforming their whole business, attracting new guests, retaining current members, and boosting revenue streams.

And for the game of golf, Toptracer Range is revolutionising the industry by making technology once considered exclusive to the pros accessible—and enjoyable—to all.

Categories: News, Press Release